The client requested a full brand design for their new personal business venture. They wanted to evoke a sense of traditional quality workmanship that comes with experience. The logo should reflect the custom nature of their trade. The client wants to focus on big print commercials for marketing goals and requested a logo that would look good on shirts, billboards, magnets, and car decal.
In pursuit of this goal, I went with an emblem evocative of an antique patch to be sewn onto material. The name is a high-priority element, with CROMO's meaning placed in an arc as a mission statement. Miami, Florida is mentioned directly and also referenced by the sunset symbol in the center background to celebrate the local aspect of the business. The earthy tones reflect the natural leather upholstery, and I roughened the edges of the elements to call back to that natural quality of handmaid work.
In pursuit of this goal, I went with an emblem evocative of an antique patch to be sewn onto material. The name is a high-priority element, with CROMO's meaning placed in an arc as a mission statement. Miami, Florida is mentioned directly and also referenced by the sunset symbol in the center background to celebrate the local aspect of the business. The earthy tones reflect the natural leather upholstery, and I roughened the edges of the elements to call back to that natural quality of handmaid work.
